Yoga Day

I am proud of the work I have done pro bono for Amnesty International. It all began when they approached me to create the branding for their Yoga Day initiative. What started as a single project grew into a close collaboration that spanned five years, during which I contributed my creative work to their fight for human rights.

For their brand, I designed a mandala inspired by the vibrant colors of India, a place I had just returned from. The mandala not only reflected the cultural roots of yoga but also symbolized unity and peace, aligning perfectly with the core values of Amnesty’s mission.

As part of the branding, I developed a series of promotional materials crafted to support their message and drive the campaign forward. This experience was incredibly rewarding, allowing me to use my creative skills in service of a cause that truly matters.

See other Amnesty International projects