BK
Atavus Priorat
Gratallops · Montsant · Spain
Packaging & Illustration for BK white wine
For the launch of Atavus Priorat’s new winery, I desined the label design and illustration for their young Montsant wines. Central to the branding is the playful “BK! Buen Karma!” message, capturing the brand’s ethos of positivity, energy, and connection. This visual identity helps position Atavus Priorat as both rooted in tradition and forward-thinking in its approach.
the illustrated BK letters are inspired by Louis John Pouchée, decoratively extravagant letters 1820s, bear Karhma symbols as well as grapes and grape tendrils and leaves. Intricate yet modern. over popping colours,
