Enchanted Christmas

The Enchanted Christmas Campaign  is one of the many seasonal campaigns I developed for the Value Retail Villages, during my many years in the company. This campaign was photographed in an enchanting ancestral home in Oxfordshire, perfectly capturing the spirit of the season. The concept weaves in the idea that “Fairies are invisible, like angels, but their magic sparkles… It’s easy to believe in magic.”

Beyond the photoshoot, the campaign includes comprehensive guidelines for the graphic design teams across the Value Retail Villages. These guidelines ensure the creative direction is consistently implemented and brought to life across all locations.