Geddes & Bub

For the Geddes and Bub branding, a training and coaching company based in London, I developed a distinctive identity. The logo is composed of concentric, colorful circles symbolizing neurons in the brain, reflecting the company’s focus on learning, growth, and mental development.

These circles come together to form the shape of a tree, representing knowledge, personal growth, and transformation—key values at the heart of the company’s mission. The vibrant palette adds energy and approachability, aligning with the brand’s dynamic and supportive approach to coaching.