Yoga Day

I am proud of the work I have done pro bono for Amnesty International. It all began when they approached me to create the branding for their Yoga Day initiative. What started as a single project grew into a close collaboration that spanned the entire five years of the campaign, during which I contributed my creative work to their fight for human rights.

For their brand, I designed a mandala, inspired by the vibrant colors of India, a place I had just returned from. The mandala not only reflected the cultural roots of yoga but also symbolized unity and peace, aligning with the core values of Amnesty’s mission.

As part of the branding, I also developed a series of promotional materials, which you can see here, all crafted to support their message and drive the campaign forward. It was a rewarding experience to use my creative skills in service of a cause that truly matters.