La Fresca de Gracia
El Celler de La Ribera
Barcelona · Spain
Beer Packaging Design
The packaging design for “La Fresca de Gracia” embodies the lighthearted and refreshing spirit of this artisanal beer.
Drawing inspiration from its name, which translates to “The Fresh One from Gracia,” the design plays on a double meaning—both a cool, crisp drink and a cheeky, vibrant girl from the iconic Gracia neighborhood. With bold, playful visuals and a modern aesthetic, the packaging reflects the beer’s fun, approachable character while highlighting its artisanal craftsmanship.
- graphic design, Packaging and ilustration
The packaging design for “La Fresca de Gracia” embodies the lighthearted and refreshing spirit of this artisanal beer.
Drawing inspiration from its name, which translates to “The Fresh One from Gracia,” the design plays on a double meaning—both a cool, crisp drink and a cheeky, vibrant girl from the iconic Gracia neighborhood. With bold, playful visuals and a modern aesthetic, the packaging reflects the beer’s fun, approachable character while highlighting its artisanal craftsmanship.
- graphic design, Packaging and ilustration
