La Querida
Reeixir
Gratallops · Priorat · Spain
“Father… where were you?
With a playful wink, he replied: I’ve just come from visiting La Querida (Catalan for lover). That is my father’s land, La Querida Pinyana. This land is no ordinary patch of earth. It is soil with a soul—one shaped by the hands of our ancestors, steeped in the love they sowed, season after season, across generations.”
The label tells the story of La Querida de Pinyana, the family estate where the olive oil is produced. The illustration shows the estate’s vineyard, the surrounding vegetation, the harvest tools, and the people who work the land. At its center is Loli, in whose honor the oil is named. The design pays tribute to her memory and the family’s traditions, creating a label that not only showcases the product but also celebrates the heritage behind it.
