L’Oli
Reixir
GRATALLOPS, PRIORAT, SPAIN
Illustration and Label Design for Olive Oil Packaging
The label for L’Oli tells the story of La Querida de Pinyana, the family estate where the olive oil is produced. The illustration depicts the estate’s vineyard, the surrounding vegetation, the harvest tools, and the people who work the land. At its center is Loli, in whose honor the oil is named. The design pays tribute to her memory and the family’s traditions, creating a label that not only showcases the product but also celebrates the heritage behind it.